About Us

Al Seeb Technical Establishment LLC (SARCO) is part of Al Mana Group, a reputed business house based in Qatar, with a presence in the GCC. SARCO businesses span Trading, Contracting and Turnkey Ventures.
In less than a decade since inception in 1977, our businesses had witnessed stupendous success and growth. Today, we are market leaders, primarily because of our strength in marketing & sales, reliable distribution channels and trusted relationships with clients. SARCO business interests today cover Consumer Electronics, Home Appliances, Office Automation, Luxury Watches, HVAC Contracting, Mobile phones, IT Hardware, AV integration and Project Management.
Our business operates with a unique human touch, which is derived from our core philosophy of ‘Making Life Easier’ for our clients and stakeholders.

Our Vision

We stand for excellence – and every product and service we offer our customers will be a testament of our ‘Passion for Perfection’.

Our Mission

We will leverage our strategic strengths in ‘Network’, ‘Partnership’ and ‘Talent’ to achieve the top position in all our business activities, and to add value for our customers.


SARCO is fully committed to the economic development of the Sultanate and progressive ideals of the modern Renaissance with the blessings of Late His Majesty Sultan Qaboos bin Said and leadership of His Majesty Sultan Haitham bin Tariq Al Said.
We aim not only to maximise the commercial value created and retained in the Sultanate, but also to grow the capability and productivity of our Omani human capital throughout our organisation.
Across the SARCO business portfolio we aim to identify, recruit, train and develop the best Omani talents. Our flagship Samsung retail outlets are manned entirely by well-trained Omani personnel.